Hype, it’s why door staff let patrons into their clubs at such a slow rate. The longer the line the more curious people will be snared by its mystic beauty. It’s almost impossible to stop your mind from imagining all of the glorious things that must be going on inside, which could have caused such an impressive line to form.
I happened to trip over a big ol’ line of hype as I wandered the streets, around midnight, on a Thursday night. It was a substantial line of people from all ages and ethnicities. My brain started racing. What could be so special that it could draw such a varied line around midnight on a weeknight? Could there be secret Jay-Z concert nobody had told me about? Surely not, but I needed to know for sure.
I walked up to a turtle neck wearing gentleman and asked him what the line was for. He looked me up and down, let out a large exhale of air and turned his back. He turned his freaking back! It was if to say, “well if you aren’t cool enough to know why we’re here then I shan’t waste my precious line time educating your inferior intellect, now be off you peasantry fool!”
Feeing slightly dejected I continued on my journey. Maybe his shoulder was right? Maybe I wasn’t good enough for this epic line? My feelings of inferiority wouldn’t last for long as only one block further I came across another equally epic line. I pondered if this was the same line entangling itself around several city blocks, but that thought ended as soon as I noticed where this new line had begun. It begun at the entrance of a brightly lit Telstra T-Life store complete with live band playing songs for the patiently waiting crowd. At midnight the new iPhone was to go on sale.
I knew I was going to have to retrace my steps to get home that night and i was worried the hype would get the better of my drunker self. How would that feel, rolling over in the morning to see an iPhone laying on the pillow next to you? It would be the worst one night stand ever. Waking up with a 24 month contract. Lucky for me at 2:30am the lines hadn’t shrunk and I managed to make it home only with a bag of ice creams for company. Take that hype!
iPhone Launch Melbourne 2:30am
People see a queue and they join it. Half of them probably didn’t even know what they were waiting for. Gotta say Apple have really grabbed a lot of vulnerable people by the balls.
I had the urge to cut the line just to watch what people would do but my mind was set on finding some ice creams. There’s probably an app for that though =]
Yeah apple are awesome at creating hype. I’m one of those vulnerable people for sure. What’s worse is I know they’re sucking me in to by their sexy looking but almost entirely useless products. Now that’s control!
And the phone still has issues…tsk tsk.
If they had an app that actually made ice-cream I’d then be in.
I, however, do need a new phone hmm
Yeah me too, i’ll probably get one anyway. It’ll match my shiny MacBook Pro =]